As pointed out, mobile websites are important if your business wants to acquire more customers and increase sales. Staying ahead of the curve with a mobile optimized website is going to enable your company to do just that. Let these two points resonate to conclude the benefits of a mobile website:
A second delay in page response can result in a 7% reduction in conversions. If an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost you 2.5 million in lost sales every year.
We have all been there, a friend sends us a link via text message or email and when we try to open that link on our mobile device, we are presented with a jumbled load of unorganized garbage. This will kill any chance you have of converting that visitor into a customer. If the user can’t easily browse and read the content on your website from their mobile device, they will leave uninspired.
As with everything that exists online, it is about time. You have a limited amount of time to capture a website visitor’s attention. This is even more so the case with mobile devices because users are accessing your website while out and about on the go. If a visitor is able to easily navigate your pages and the content is written mobile friendly, you increase the chance of converting visitors into customers.
Speed is important because as previously mentioned, time is limited. A normal website that isn’t mobile optimized will render very slowly on your mobile device or in worse case scenarios, it may not load at all. A mobile ready website will load quickly because the code is structured in a way that it is compatible with mobile devices. To prove the point, studies show mobile website users will abandon a page if they have to wait more than 6-10 seconds.
When it comes to search engine optimization, we are all so friendly to search engines. If the search engine wants it, we do it. According to the search engines, it is recommended webmasters build their sites as responsive, but if that isn’t an option, they prefer your business makes a separate HTML website to serve to mobile users. This will increase the likelihood your site will rank well among mobile search.
There is the chance that your competition is already ahead of the game with a beautifully optimized mobile website. Out of most retailers surveyed, many companies didn’t have a mobile ready website (1 out of 3). It is safe to assume this is a high number but certain industries are much more progressive in this regard. We recommend visiting the websites of your competition to see if they are mobile optimized. This will give you an idea of the landscape and where your company falls.